Analyse, Improve, Maintain.

 Consultancy, coaching, analysis and support. Working within the sport, business and education sectors. Regularly retained to advice and coach sports professionals in a variety of roles and fields. Designing, delivering and supervising personally tailored coaching sessions, support & consultancy services. AIM specialise in Professional Darts

After gaining an honors degree, LLB in Law & Psychology, the major part of my life has been spent unlocking the potential of others and helping them to get the best out of themselves. Both in business, as a Business Manager, for Singlepoint 4U / Vodafone, among others, as a Lecturer in Law & Psychology and as a coach / manager for professional players.

Coaching, teaching, mentoring,supporting and motivating people, together with seeing the results, proved the common thread and provided the most satisfaction regardless of the organisation,context or role.

Sport has played a role throughout my life. From playing junior county cricket to playing or coaching snooker and darts. Watching, playing and studying sport has been my passion.

In 2010 the two area’s merged, leading to the application of my knowledge and experience to professional sport. Since that time I have contributed to the careers of professional sportsmen who have risen to the elite and or achieved outstanding results in their chosen fields.

AIM is the result of this and includes working with:

  • Amateur sportsmen planning on  professional career.
  • Re-invigorating those whose sports career has reached a plateau.
  • Those seeking to consolidate or improve their position in the elite ranks.
  • Players targeting a specific match or event.

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